Logotype Animation Experimentation
At work a new branch is being created called "Academy". It's in-house e-learning of our products which mostly are mechanical and hydraulically. They needed a logotype and/or icon to make an in-house brand for Academy, to make it recognizable when new e-learning courses go online.
Because our company sell a lot of different products the challenge was to make an icon or logo which couldn’t be identified with one single product of our production. Therefore, I wanted to go back to (mechanics)basic. I started out with a bolt and later a wrench. Both I combined with a light bulb to illustrate ideas, innovation and learning.