![](https://cdn.myportfolio.com/ef64a597-e5cc-4fa6-b84c-b6f0c34a1fb7/9887b171-b3dc-4d06-8f7b-2af10e1dc26c_rw_1920.png?h=209d50192bdf00631322d1618a4ad129)
Logotype Animation Experimentation
At work a new branch is being created called "Academy". It's in-house e-learning of our products which mostly are mechanical and hydraulically. They needed a logotype and/or icon to make an in-house brand for Academy, to make it recognizable when new e-learning courses go online.
Because our company sell a lot of different products the challenge was to make an icon or logo which couldn’t be identified with one single product of our production. Therefore, I wanted to go back to (mechanics)basic. I started out with a bolt and later a wrench. Both I combined with a light bulb to illustrate ideas, innovation and learning.
![](https://cdn.myportfolio.com/ef64a597-e5cc-4fa6-b84c-b6f0c34a1fb7/e7d72762-93b1-40e5-8e85-0bca3d4ea4dc_rw_1920.png?h=5d05b62e5810d3e46b6f9606a6f19152)
![](https://cdn.myportfolio.com/ef64a597-e5cc-4fa6-b84c-b6f0c34a1fb7/3cbbf3ad-0ff4-4fde-a667-ffd9bf6af85c_rw_1920.gif?h=3a5f3bb9d87fc55ddeff3f8eb14a15c5)
![](https://cdn.myportfolio.com/ef64a597-e5cc-4fa6-b84c-b6f0c34a1fb7/d00606ec-c49e-4c2e-a1e0-565fab1c5f31_rw_1920.png?h=0f4c2a4e2c72c6dcb2bd4b46b21cf658)
![](https://cdn.myportfolio.com/ef64a597-e5cc-4fa6-b84c-b6f0c34a1fb7/ab15a131-5559-4b88-9267-436dd823fc57_rw_1920.png?h=9042dc28b6437d6595372ebd60a772bb)
![](https://cdn.myportfolio.com/ef64a597-e5cc-4fa6-b84c-b6f0c34a1fb7/0fe9a934-eb54-4b72-9851-821a7ed9ee07_rw_1920.gif?h=d369452d9234c998460f847484d6ab93)
![](https://cdn.myportfolio.com/ef64a597-e5cc-4fa6-b84c-b6f0c34a1fb7/3a4d4c59-7365-4814-9842-357590d8511f_rw_1920.png?h=8ae5d7552809ba986650050a4cba96be)
![](https://cdn.myportfolio.com/ef64a597-e5cc-4fa6-b84c-b6f0c34a1fb7/44ce2a1b-4f90-45ed-ad90-95064e35bf28_rw_1920.png?h=7551c0795e29866770e85aba8481daa6)
![](https://cdn.myportfolio.com/ef64a597-e5cc-4fa6-b84c-b6f0c34a1fb7/8b693653-c726-4240-ad27-91fa20ce23ba_rw_1920.png?h=b0b5d927a84753ee0f48039378796dda)